Imagine the terror of arriving at the office only to find every screen glowing with the same cryptic message: "Your files are encrypted." If you’re like most business owners, this kind of situation could set you back weeks, and that’s not to mention the financial setback and permanent data loss that could occur as a result of such a ransomware attack. What your business needs is resilience, the kind that only immutable backups can offer.
Are you under the impression that having a backup is the same thing as a successful recovery? These days, businesses think they are mutually exclusive, but the fact remains that having a backup synced to the cloud is not enough to keep your business running when the odds are against you. In fact, your files might be fine, but your business could be dead in the water due to ongoing downtime.
We typically hear one specific misconception more than any other: Why would a hacker care about my small operation when they could go after a Fortune 500 company?
The reality is much grimmer. Cybercriminals don't just target small businesses; they prefer them. Small to mid-sized businesses (SMBs) often serve as soft targets with weaker defensive perimeters and fewer dedicated security resources. For a hacker, it’s the difference between trying to crack a bank vault and walking through an unlocked screen door.
The concept of backups isn’t new. A lot of people have a spare key, and the idea of a spare tire is pretty universally known. While either example could easily make or break someone’s day, the stakes are exponentially higher when business data is involved.
This is why a comprehensive business continuity plan—including a disaster recovery strategy, complete with backup readiness—is essential.
Data backup is a critical part of any business endeavor, because if you don’t have one all of your hard work could be taken away in an instant. It’s not great to think about, but your business’ infrastructure could be put at risk of sudden annihilation. With so much at risk, what is the best way to approach managing your data? There are a lot of options out there, but there is only one that will allow your organization to get back in action following a crippling data loss incident.
Today most companies utilize computers in the dissemination of their services. Whether you run an office that deploys dozens of computers and multiple servers, a busy restaurant with a full-scale point of sale system, or a contractor that only needs one computer with invoicing software, you depend on your data. Since most businesses also provide goods and services for many people that indirectly depend on it, having a plan to protect the business from potential devastation is important.
Consumers can now take full advantage of a data backup system that’s both affordable and convenient, allowing them to keep their data as safe as can be in the event of a disaster. While it might not be ideal for business purposes, the average PC user can surely benefit from Google Drive’s new backup system, which takes advantage of the Backup and Sync application.
When you mention the term 'disaster recovery,' most people think about the big ground-shattering events like earthquakes, fires, floods, tropical storms, etc. While these natural events are certainly disasters and devastating in their own right, smaller things can constitute as a disaster for your business, and they aren't seasonal.